"THE AMERICAN PRESIDENT" 

TC collaborated with the team at RGA/LA (Richard Greenberg & Associates, Los Angeles) to develop the main title sequence for The American President, the inspiration for which was the film’s austere backdrop of the Oval Office. The team created an intimate landscape of presidential objects within the famous meeting room, over which presidential signatures were projected, to give the viewer a sense of history and gravitas. TC developed a simple, regal logo that was used throughout the marketing of the film. The American President was one of several main title sequences to which TC had the opportunity to contribute in collaboration with the RGA/LA team.

 

Roles: CONCEPT DEVELOPMENT | LOGO DESIGN | PAINTINGS & SIGNATURES PREPRODUCTION  | POST EDITORIAL

 

Studio: Reiner & Aaron Sorkin - with RGA/LA - Universal Pictures

RGA/LA Creative Director: Kyle Cooper

Main Title Sequence Lead Designer-Art Director/Typographer/Storyboard Artist: Karin Fong

Main Title Sequence Editor: Larry Plastrik

Opticals: Pacific Title & Art Studio

TC had about an hour to make this logo

TC had about an hour to make this logo

projecting signatures via TC's big slides

projecting signatures via TC's big slides