The arrowhead mark was developed and refined down to a simple but iconic form so that the show could be branded without the actual title. Keeping the letterforms in darkness as the arrowhead mark pulls away allows the arrowhead to register during the logo reveal.
Roles: CONCEPT | PRODUCTION | POST
Filmaker: Greg Berlanti - CW
Studio: Warner Brothers
Creative Director: Thomas Cobb
Executive Producer: Gary Bryman