"FEAR THE WALKING DEAD" - LIVE ACTION SHOOT ↓

The goal for the prequel to the wildly popular The Walking Dead was to emphasize the beginning of the virus taking hold in its origin city of Los Angeles. A plethora of logos were explored, but it was clear the final version had to reveal a sense of grit, decay, and decline from the top down, which was achieved through live action shots of liquid elements. Musical score by Atticus Ross.

 

Roles: CONCEPT | LOGO DESIGN | PREPRODUCTION | PRODUCTION | POST

 

Filmaker: for Dave Erickson - AMC

Creative Director | Animator: Thomas Cobb

Executive Producer: Gary Bryman

Art Director: Madeleine Ignon

Additional FX: Jason Kool

 

↓   Master billboard artwork before live action "cell death" footage was composited

↓    After live-action "cell death" footage was composited