“KODAK PRINT & PROSPER” - LIVE ACTION SHOOT PRACTICAL FX WITH MOTION CONTROL ↓

 

Deutsch asked TCG if we could create these spots without CGI. These spots were achieved in camera as practical shoots. The bleeding wallet was injected with micro tubes of ink fed into a real wallet. For the printers spot a series of 11 mock printers were build complete with variable speed paper ramps. The printing money spot was achieved by building a ramp under a hole of a fold out real wallet. All the 3 shots were shot with motion control rigged camera allowing the merge of different takes in post.

practical rehersal

practical rehersal

Roles: CONCEPT DEVELOPMENT | PREPRODUCTION | PRODUCTION | POST

Agency: Deutsch

TCGstudio Team:

Director: Thomas Cobb

Director of Photography: Patrick Loungway

Producer: Paul Middlemiss

Props: SCPS unlimited