"LASER SPINE INSTITUTE" COMMERCIAL - LIVE ACTION SHOOT ↓
hand made illuminated tracking marks
The agency asked us to create a commercial that explains the benefits of laser surgery over conventional open back surgery, TCG shot a variety of people performing gestures with side lighting on white backgrounds to accentuate movements of the spine. Special tracking markers that glow in the dark were created to track animations superimposed on the body.
Client: Guy Williams - Laser Spine Institute
TCG Roles: CONCEPT DEVELOPMENT | PREPRODUCTION | PRODUCTION | POST
Director | Editor | Animator: Thomas Cobb
Director of Photography: Patrick Loungway
Art Director | Producer: Chris Kerr