"LASER SPINE INSTITUTE" - LIVE ACTION SHOOT ↓

 

To create a commercial that explains the benefits of laser surgery over conventional open back surgery, TCGstudio shot a variety of people were performing the same gestures, with side lighting to accentuate movements of the spine. Special tracking markers that glow in the dark were created to track animations superimposed on the body.

 hand made illuminated tracking marks

hand made illuminated tracking marks

 

Roles: CONCEPT DEVELOPMENT | PREPRODUCTION | PRODUCTION | POST

 

Client: Guy Williams - Laser Spine Institute

Director | Editor: Thomas Cobb