“LYRIC” - LIVE ACTION SHOOT ↓
TCG took a direct approach to showing how water will not effect Lyric hearing aids. The solution was a willing actor, a high-speed Phantom camera, a 150,000 watt lightbulb, and lot of water.
Roles: CONCEPT DEVELOPMENT | PREPRODUCTION | PRODUCTION | POST
Agency: Michael DePirro, Lisa Garrone & Richard Horlick - DePirro/Garrone
Producer: Richard Horlick
Agency Creative Directors: Lisa Garrone, Michael DePirro
Creative Director: Thomas Cobb