“LYRIC” - LIVE ACTION SHOOT ↓

TCG took a direct approach to showing how water will not effect Lyric hearing aids. The solution was a willing actor, a high-speed Phantom camera, a 150,000 watt lightbulb, and lot of water. 

Roles: CONCEPT DEVELOPMENT | PREPRODUCTION | PRODUCTION | POST

Agency: Michael DePirro, Lisa Garrone & Richard Horlick - DePirro/Garrone

Producer: Richard Horlick

Agency Creative Directors: Lisa Garrone, Michael DePirro

Creative Director: Thomas Cobb