TYLENOL "RAPID RELEASE" - LIVE ACTION SHOOT - DUAL MOTION CONTROL ↓

TCGstudio executed the client-supplied story about being inside a pill, and what it might look like to be released from it. The creative wanted to film as much as possible in camera, as a practical effect. A 4 foot model of a pill was fabricated and inside was a series of ejectors allowing bubbles and white substances to flow out of 6 holes. The 4' pill was submerged in a 8x10 foot tank. The pill was controlled by one motion control rig and the camera on the other. Multiple passes of ejected material was merged into one volume of "medicine" coming from the pill.

 

Roles: CONCEPT DEVELOPMENT | PREPRODUCTION | PRODUCTION | POST

 

Deutch Creative Directors: Michael DePirro, Lisa Garrone

Deutch Producer: Guy Williams

 

Director: Thomas Cobb

Executive Producer: Gary Bryman

Editor: Jason Kool

Compositor: Thomas Cobb

Prop Master: Gil Levine

DP: Dan Schmit

Editing/Previs: Jason Kool