BOSE COMMERCIALS - LIVE ACTION SHOOTS

"PERFORMANCE" Speaker System ↓

"ADVANCE TECHNOLOGY" CADILLAC 36 Speaker System Array ↓

TCG Roles: CONCEPT DEVELOPMENT | PRE-PRO | PRODUCTION | POST

The Bose team asked us to explore the message “Where will better sound take you?”. Tell the story of a driver visualizing a memory while listening to music in the car. The “Performance” sound was a memory of the driver dancing and the “Advanced Technology” sound was a memory of the driver sky surfing.

“Performance” layers dreamlike dancing and driving at night, blurring the line of what is a memory and what is reality. The dancers were shot high contrast on a white background to allow multiple composites with the driver footage. The driver was shot in a car on a stage and on locations at night. The “power to speaker” moment was a macro shoot of the Bose amplifier circuitry. The speaker was shot with in-camera lighting effects.

“Advanced Technology” blends sky surfing and driving at sunset. The sky surfer was shot with a camera mounted to a helmet worn by a stunt skydiving cameraman. The driver was shot in a car on a stage and on location. The speaker was shot with in-camera lighting effects using hand puppeted fiber optics.

Agency: Bose

Creative Director: Tim Mamis

Art Director: Jon Pietz

Writer: Ellen Lerner

Account Manager: Alysa R. Duval

Producer: Eliza Lucas

Strategic Marketing Manager: Patrick Fannin

Engineer: Joe McCabe

TCG:

Executive Producer: Gary Bryman

Director: Thomas Cobb

Director of Photography: Patrick Loungway

Aerial Cinematographer & Stunt Designer: Joe Jennings

Editor: Jason Kool

Compositor: Thomas Cobb

Production Designer: Evan Rohde

Art Director | Producer: Chris Kerr

Art Director | Casting Director: Madeleine Ignon