BOSE COMMERCIALS - LIVE ACTION SHOOTS
"PERFORMANCE" Speaker System ↓
"ADVANCE TECHNOLOGY" CADILLAC 36 Speaker System Array ↓
TCG Roles: CONCEPT DEVELOPMENT | PRE-PRO | PRODUCTION | POST
The Bose team asked us to explore the message “Where will better sound take you?”. Tell the story of a driver visualizing a memory while listening to music in the car. The “Performance” sound was a memory of the driver dancing and the “Advanced Technology” sound was a memory of the driver sky surfing.
“Performance” layers dreamlike dancing and driving at night, blurring the line of what is a memory and what is reality. The dancers were shot high contrast on a white background to allow multiple composites with the driver footage. The driver was shot in a car on a stage and on locations at night. The “power to speaker” moment was a macro shoot of the Bose amplifier circuitry. The speaker was shot with in-camera lighting effects.
“Advanced Technology” blends sky surfing and driving at sunset. The sky surfer was shot with a camera mounted to a helmet worn by a stunt skydiving cameraman. The driver was shot in a car on a stage and on location. The speaker was shot with in-camera lighting effects using hand puppeted fiber optics.
Agency: Bose
Creative Director: Tim Mamis
Art Director: Jon Pietz
Writer: Ellen Lerner
Account Manager: Alysa R. Duval
Producer: Eliza Lucas
Strategic Marketing Manager: Patrick Fannin
Engineer: Joe McCabe
TCG:
Executive Producer: Gary Bryman
Director: Thomas Cobb
Director of Photography: Patrick Loungway
Aerial Cinematographer & Stunt Designer: Joe Jennings
Editor: Jason Kool
Compositor: Thomas Cobb
Production Designer: Evan Rohde
Art Director | Producer: Chris Kerr
Art Director | Casting Director: Madeleine Ignon