“KODAK” - LIVE ACTION SHOOT - PRACTICAL FX WITH MOTION CONTROL ↓
Deutsch asked TCG if we could create these spots without CGI. These spots were achieved in camera as practical shoots. The bleeding wallet was injected with micro tubes of ink fed into a real wallet. For the printers spot a series of 11 mock printers were built complete with variable speed paper ejector ramps. The printing money spot was achieved by building a money ramp mechanics under a hole of a fold out wallet. All the 3 shots were shot with a motion control rigged camera.
practical rehersal
Agency: Deutsch
TCG Roles: CONCEPT DEVELOPMENT | PREPRODUCTION | PRODUCTION | POST
Director: Thomas Cobb
Director of Photography: Patrick Loungway
Producer: Paul Middlemiss
Props: SCPS unlimited