TYLENOL "RAPID RELEASE" COMMERCIAL - DEUTCH ↓
LIVE ACTION SHOOT - DUAL MOTION CONTROL
TCG executed the client-supplied story about being inside a pill and what it might look like to be released from it. The agency creatives wanted to film as much as possible in camera, as a practical effect. A 4 foot model of a pill was fabricated and inside was a series of ejectors allowing bubbles and white substances to flow out of 6 holes. The 4' pill was submerged in a 8x10 foot tank. The pill was controlled by one motion control rig and the camera on the other. Multiple passes of ejected material was merged into one volume of "medicine" coming from the pill.
Deutch Creative Directors: Michael DePirro & Lisa Garrone
Deutch Producer: Guy Williams
TCG Roles: CONCEPT DEVELOPMENT | PREPRODUCTION | PRODUCTION | POST
Director: Thomas Cobb
Executive Producer: Gary Bryman
Editor: Jason Kool
Animator | Compositor: Ismael Obregon
Compositor: Thomas Cobb
Prop Master | Engineer: Gil Levine
Director of Photography: Dan Schmit
Editing/Previs: Jason Kool
Art Director | Producer: Chris Kerr