TYLENOL "RAPID RELEASE" COMMERCIAL - DEUTCH ↓

LIVE ACTION SHOOT - DUAL MOTION CONTROL

TCG executed the client-supplied story about being inside a pill and what it might look like to be released from it. The agency creatives wanted to film as much as possible in camera, as a practical effect. A 4 foot model of a pill was fabricated and inside was a series of ejectors allowing bubbles and white substances to flow out of 6 holes. The 4' pill was submerged in a 8x10 foot tank. The pill was controlled by one motion control rig and the camera on the other. Multiple passes of ejected material was merged into one volume of "medicine" coming from the pill.

Deutch Creative Directors: Michael DePirro & Lisa Garrone

Deutch Producer: Guy Williams

TCG Roles: CONCEPT DEVELOPMENT | PREPRODUCTION | PRODUCTION | POST

Director: Thomas Cobb

Executive Producer: Gary Bryman

Editor: Jason Kool

Animator | Compositor: Ismael Obregon

Compositor: Thomas Cobb

Prop Master | Engineer: Gil Levine

Director of Photography: Dan Schmit

Editing/Previs: Jason Kool

Art Director | Producer: Chris Kerr