“IT’S PERSONAL” NBC News - LIVE ACTION INTEGRATION - EDITORIAL

"Sandy" & "Cape" spots ↓

"Doctor and a Journalist" ↓

"People" ↓

To develop the “it’s personal” theme, TCGstudio used on-camera interviews of Brian Williams talking about events and stories that illustrate the human spirit–particularly his personal experience with the community of the Jersey Shore and Hurricane Sandy’s impact on the area. Williams’ handwriting was used as an overlay to reinforce the intimate theme.

Role: CONCEPT DEVELOPMENT | HAND DRAWN LIVE ACTION | POST

ent: NBC Nightly News

Creative Director: Thomas Cobb

Executive Producer: Gary Bryman

Editor: Jason Kool